Like any conversation, you need two or more willing parties and something in common (such as the willingness to engage and share ideas around a particular topic)

Keywords: Marketing , Social Media , Small Business , Communication

If you are going to use social media, you need to approach it like you would a cocktail party with both current acquaintances and potential new friends. You don’t want to be self-centered and boring. You want to be curious about the people in the room and be a good conversationalist. Of course, you will share information, but it should be interesting stories and helpful content. Occasionally, you will make a pitch or ask to do business, but only after a healthy relationship has been established.

https://mljudd.com/2024/02/08/do-i-need-to-use-social-media-a-guide-for-small-business-owners