Writers are busy creatures, apart from writing and editing, we’re continuously developing our brand and building our platform. We’re constantly striving to reach out and connect with our audience. But have you ever stopped to consider who they are? Unfortunately, your story will not appeal to everyone, so ask yourself – who is going to read your book?

We shouldn’t waste precious time on social media, slogging away at the wrong audience. We want to target the readers who will find our story irresistible, those who will take delight in snatching it off the shelf to devour the secrets within. It’s time to stop the busy work and work smart.

So how do we find them? With a little bit of reseach, that should be easy right?? Queue – internal groan!! But there’s no need to worry, relax, we’re writers, and we’ve got this.

First of all, we need to…