Like any conversation, you need two or more willing parties and something in common (such as the willingness to engage and share ideas around a particular topic)

Keywords: Marketing , Social Media , Small Business , Communication

If you are going to use social media, you need to approach it like you would a cocktail party with both current acquaintances and potential new friends. You don’t want to be self-centered and boring. You want to be curious about the people in the room and be a good conversationalist. Of course, you will share information, but it should be interesting stories and helpful content. Occasionally, you will make a pitch or ask to do business, but only after a healthy relationship has been established.

https://mljudd.com/2024/02/08/do-i-need-to-use-social-media-a-guide-for-small-business-owners

Providing customer service in the native language of your clients

Once you:

understand the importance of multilingual customer service and speaking your clients’ language. The next steps would be figuring out your plan of action – do you need to have a team that ensures customer service in 20+ languages 24/7? Or is Google Translate good enough to translate some of your incoming customer emails?

https://lokalise.com/blog/customer-service-language